Brand assets for a grassroots campaign supporting independent shops and creative businesses

Just a Card is a grassroots campaign on a mission to encourage people to support, value and buy from artists, makers, independent shops and small businesses. Every sale, even just a card, is vital to their prosperity and survival. 

In 2020 following a crowdfunder, Just a card founder, Sarah Hamiltion commissioned a new user-friendly website with easily accessible resources for supporters to use to engage people with the campaign message. 

I was asked to create the brand assets (based on Sarah’s original logo, colour palette and artwork) and styling for the new website which was built by Yeshen Venema. I created banners and buttons - and a deconstructed version of the logo showing a little bird with envelope spreading the message of ‘Just a Card’ around the world.

www.justacard.org