Rebrand and graphic assets for a health & wellbeing membership and online course
Josie Buck is a food and eating psychology coach, and founder of ‘The Mindful Cook’. She offers safe and supportive advice to women who are ready to change the way they relate to food and their bodies.
In 2019 I created a new logo and brand identity for The Mindful Cook, taking key elements from the original logo and expanding it to show a Goddess-like head bursting with fruit, leaves and vegetables!
I created a family of fruit and vegetable illustrations for Josie to use elsewhere across the brand.
In 2020 Josie launched a new and exciting membership ‘The Healthy Mind, Healthy Body Course and Membership Programme.’ It was hosted on the Kajabi platform complete with online courses, an app (for both iPhone and android) and a members community. She asked me to create a new sub-brand for the Membership and Community and I worked on visuals and style-guides for the app developer.
www.themindfulcook.co.uk
“Working with Rachel on the re-branding of my business was a dream. She completely got what The Mindful Cook is all about and translated it into a brand identity that conveys the values beautifully. I have a logo, brand elements and guidelines that I am incredibly proud of and the path to getting there was incredibly enjoyable with Rachel’s creative development process”
– Josie Buck, The Mindful Cook
